CampAIgn Manager is an AI-powered marketing personalisation platform for banks, built on the customer data they already hold. Johannes led the product as Product Owner at Sopra Steria.
Core Ideas
Banks sit on rich customer data but fail to activate it at scale. CampAIgn Manager combines structured and unstructured customer data to generate hyper-personalised campaigns — driving better targeting, higher conversion rates, and incremental revenue from an asset the institution already owns. The platform eliminates the need for expensive third-party data while improving campaign relevance and compliance.
Johannes’s Contribution
Product Owner for Sopra Steria’s CampAIgn Manager. Johannes defined the product vision and requirements, led the go-to-market positioning, and delivered the product pitch. The hosted document is the pitch deck from the June 2025 product presentation in Frankfurt.
Sopra Steria, June 2025.